Offer Actions scale · reduce · pause

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What this is. One call per offer from the last 28 days of stored daily data: Pause, Reduce (with the CPA bid to move to), Scale (with the bid), Watch (not enough data), or Hold. Target is 30% ROI at scale; bids move gradually (max 10% up, 15% down per step, recheck after 3 days); nothing goes under the $0.09 Tapjoy floor. Recommendations only — nothing here changes a bid. Refreshes nightly at 02:00 PT.

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Bid = actual CPA on the latest day with enough conversions (Tapjoy bills a fixed CPA per campaign, so spend ÷ conversions is the bid). Break-even = revenue ÷ conversions over 7 days, recency-weighted, then cut by half its day-to-day swing before it is used for a bid. Target bid = safe break-even ÷ 1.30. Scale moves the bid toward the target by at most 10% (5% under 1,000 conversions); Reduce by at most 15%, never below $0.09. Pause = losing over 7 days with a negative 28-day baseline, or 5 losing days in a row, or over $100 lost and still falling, or the target bid would be under the floor. Watch = under 300 conversions or $50 spend in 7 days. "repriced" = CPA moved more than 3% between days (a bid change or Tapjoy repricing); an offer whose CPA changed in the last 3 days is held until the new bid has had time to show. "attribution" = more than 15% of network revenue could not be tied to an offer this week, so revenue per offer may be understated and cuts are marked low confidence.