GDN Report Publisher ROI

Presets:
Custom: to
Site: Brand: Publishers: Min spend:
GDN — Google Display Network traffic only. Cost comes from Google Ads (campaign names carry the brand and site; the placement report carries the publisher). Revenue is Ad Manager (from the segment + placement_id key-values) plus AdSense (read from the brand= and placement parameters on the landing URL). Each brand is broken down by publisher; the (no placement) row is whatever the brand earned or spent that could not be tied to a publisher. Click a brand row to collapse or expand its publishers.

Site → Brand → Publisher

Google Ads cost Ad Manager AdSense Result

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Cost = Google Ads spend (campaign report per brand, placement report per publisher). GAM Rev = Ad Manager AD_EXCHANGE_REVENUE for the brand's segment key-value, split by the placement_id key-value. AdSense Rev = AdSense earnings on page URLs carrying brand=UW…, split by the placement parameter on the same URL. AdSense CPM = AdSense earnings ÷ AdSense ad impressions × 1000 (AdSense's impression RPM). Coverage = matched ad requests ÷ ad requests, i.e. the share of requests AdSense filled. Both come from the same URL report, so they split per publisher exactly as AdSense revenue does. A brand tagged AdSense: all traffic had nothing attributable from its GDN landing URLs, so its AdSense figures are the brand's AdSense custom channel — all traffic to the brand, not GDN only — spread across its publishers by their share of Google clicks (italic = estimated). Total Rev = GAM + AdSense. Profit = Total Rev − Cost. ROI = Profit / Cost. CPC = Cost / Google clicks. Rev / Click = Total Rev / Google clicks. GAM CPM/CTR from Ad Manager impressions and clicks. A publisher with cost and no revenue is kept on purpose — that is the row to pause. Airfind is not included (no per-publisher dimension). Site totals here are GDN-only and will not match the site totals in Rewarded Web 2.