Rewarded Web Report UW GAM

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Rewarded Web 2 — same data sources as the live Rewarded Web report, with two differences: GAM Rev is split per UW brand from the segment=UW… key-value (live shows it on the site total row only), and it asks Ad Manager for AD_EXCHANGE_REVENUE rather than total REVENUE. Ad Manager's per-domain figure stays authoritative — anything without a segment value lands on that site's Uncategorized row, so site and grand totals still match Ad Manager exactly. Compare with live →

Revenue by Site & Offer

Airfind AdSense Ad Manager Cost Clickflare Result

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* Net Revenue = Gross Revenue × 80% (rev share). AdSense Rev = Google AdSense earnings per site. AdSense CPM = AdSense earnings ÷ AdSense ad impressions × 1000 (impression RPM); Coverage = matched ad requests ÷ ad requests, i.e. the share of AdSense requests that returned an ad. Per-offer figures come from the same page-URL report as the brand split; site and grand totals use AdSense's own domain figures. Rewarded & ADX = Google Ad Manager revenue, split by ad unit: the rewarded unit is Rewarded, every other unit is ADX. Only Allstudyguide runs ADX today. ADX carries no segment value yet, so it is shared across that site’s offers by visit share (add ?adx_alloc=0 to leave it on the Uncategorized row instead) — the site total is measured, the per-offer split is not. GAM Rev = Google Ad Manager revenue, split per UW brand from the segment=UW… key-value. Ad Manager's own site figure is authoritative, so any revenue with no segment value lands on that site's Uncategorized row and site totals always match Ad Manager. Google Cost = Google Ads spend mapped to UW + site from campaign names. CPM = weighted avg from Airfind report. Current CPA = CF Spend / Conversions (CF only). Breakeven CPA = (Net Revenue + AdSense + GAM) / Conversions. Profit = Net Revenue + AdSense + GAM − CF Spend − Google Cost. ROI = Profit / (CF Spend + Google Cost) × 100. Uncategorized CF spend = unmatched offers on same site with >$10 spend.
CPM & CTR. The Airfind CPM/CTR are Airfind's own avgCpm/avgCtr, weighted by ad impressions rather than averaged flat across the daily rows — so a low-volume day at a freak rate no longer counts as much as a high-volume one, and the total rows show the blended rate the site actually earned. GAM CPM = GAM Rev ÷ GAM Impressions × 1000 and GAM CTR = GAM Clicks ÷ GAM Impressions, both straight from Ad Manager. On site and grand total rows the GAM figures use Ad Manager's own site totals, the same authoritative numbers the revenue column reconciles against. GAM Impressions/CPM/CTR show "—" if Ad Manager rejects the impression and click metrics for the current dimension pair; revenue is unaffected.