Rewarded Web Report

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Revenue by Site & Offer

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* Net Revenue = Gross Revenue × 80% (rev share). AdSense Rev = Google AdSense earnings per site. GAM Rev = Google Ad Manager revenue — site-level only (no UW breakdown), shown on site total rows. Google Cost = Google Ads spend mapped to UW + site from campaign names. CPM = weighted avg from Airfind report. Current CPA = CF Spend / Conversions (CF only). Breakeven CPA = Net Revenue / Conversions. Profit = Net Revenue + AdSense + GAM − CF Spend − Google Cost. ROI = Profit / (CF Spend + Google Cost) × 100. Uncategorized CF spend = unmatched offers on same site with >$10 spend.