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Spend, revenue and profit
One dollar axis. The filled band between the lines is profit.
Revenue mix by demand source
Stacked. A band thinning while the others hold is a demand problem, not a traffic problem.
Ad coverage — impressions per visit
Falls before revenue does. The dashed line is the trailing 14-day median.
Attribution coverage
Share of revenue that can be tied to an offer. When this slips, every per-offer number is understated.
Offer detail
Click any point on a chart to drill into that day.